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Staying Perfect ¿
You dont have to be Perfect. Staying Uncomfortable and Battling Envy At Roxas, we’ve always believed clothing is more than fabric and...
Matthew Hicks
Jul 82 min read
Stay in the Know
STAY IN THE KNOW: Through the fire. Running a clothing brand? Yeah… it's a beautiful struggle. One minute you're sketching your next...
Matthew Hicks
Jun 174 min read
Dealing with Tarrifs.
Title: The Other Side of the Stich: What They Don’t See Behind Runnung a Clothing Brand Running a clothing brand isn’t just about cool...
Matthew Hicks
May 313 min read
2nd Pop Up was ALL GAS!
My 2nd Pop-Up at Kicks & Tricks: Momentum Is Everything. This past weekend, I had the chance to run my second pop-up shop at Kicks and...
Matthew Hicks
May 122 min read
Mesh Shorts Started it
RoxBlog#6. Why Mesh Shorts Are the Heart of Roxas🧭 When I think about style, performance, and authenticity, mesh shorts are always front...
Matthew Hicks
Apr 283 min read
Remaining Balanced
RoxBlog#5 Title : Balancing the Brand: Marketing Roxas While Working Multiple Jobs and Training Athletes Running Roxas—my athletic and...
Matthew Hicks
Apr 233 min read
Navigating the Challenge of Reaching Out to Content Creators for Your Streetwear Brand
RoxBlog#4 As a streetwear brand owner, you've poured your heart and soul into designing unique pieces that represent your vision. You...
Matthew Hicks
Feb 125 min read
Embrace Your Own Style: Why It’s Okay to Go Against Fashion Trends
In today’s fast-paced world, fashion trends seem to change faster than the seasons. One moment, everyone is obsessed with neon colors and...
Matthew Hicks
Oct 21, 20243 min read
My First Pop-Up Shop Experience: Lessons from a Tough Day
This past weekend, I hosted my first pop-up shop for Roxas, my streetwear clothing line. I had high hopes, tons of energy, and some...
Matthew Hicks
Oct 3, 20242 min read
Understanding the Business of Building a Streetwear Clothing Brand: Patience, Profit Margins, and Investments
Starting a streetwear clothing brand is more than just creating designs and selling them. It’s about understanding the business side,...
Matthew Hicks
Oct 3, 20243 min read
Starting a Clothing Brand with No Experience: A Journey Fueled by Passion
When I first decided to start a clothing brand, I had zero experience in fashion. No design background, no industry connections—just a...
Matthew Hicks
Oct 3, 20241 min read
ROXAS World is a GO
Will, designer behind the Roxas brand and UX for this website here to welcome you to a brand new era of lifestyle brand. I'll hand things...
Will Wiggins
Apr 16, 20241 min read
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