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2nd Pop Up was ALL GAS!
My 2nd Pop-Up at Kicks & Tricks: Momentum Is Everything. This past weekend, I had the chance to run my second pop-up shop at Kicks and...
Matthew Hicks
1 day ago2 min read
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Mesh Shorts Started it
RoxBlog#6. Why Mesh Shorts Are the Heart of Roxas🧭 When I think about style, performance, and authenticity, mesh shorts are always front...
Matthew Hicks
Apr 283 min read
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Remaining Balanced
RoxBlog#5 Title : Balancing the Brand: Marketing Roxas While Working Multiple Jobs and Training Athletes Running Roxas—my athletic and...
Matthew Hicks
Apr 233 min read
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Navigating the Challenge of Reaching Out to Content Creators for Your Streetwear Brand
RoxBlog#4 As a streetwear brand owner, you've poured your heart and soul into designing unique pieces that represent your vision. You...
Matthew Hicks
Feb 125 min read
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Embrace Your Own Style: Why It’s Okay to Go Against Fashion Trends
In today’s fast-paced world, fashion trends seem to change faster than the seasons. One moment, everyone is obsessed with neon colors and...
Matthew Hicks
Oct 21, 20243 min read
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My First Pop-Up Shop Experience: Lessons from a Tough Day
This past weekend, I hosted my first pop-up shop for Roxas, my streetwear clothing line. I had high hopes, tons of energy, and some...
Matthew Hicks
Oct 3, 20242 min read
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Understanding the Business of Building a Streetwear Clothing Brand: Patience, Profit Margins, and Investments
Starting a streetwear clothing brand is more than just creating designs and selling them. It’s about understanding the business side,...
Matthew Hicks
Oct 3, 20243 min read
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Starting a Clothing Brand with No Experience: A Journey Fueled by Passion
When I first decided to start a clothing brand, I had zero experience in fashion. No design background, no industry connections—just a...
Matthew Hicks
Oct 3, 20241 min read
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ROXAS World is a GO
Will, designer behind the Roxas brand and UX for this website here to welcome you to a brand new era of lifestyle brand. I'll hand things...
Will Wiggins
Apr 16, 20241 min read
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