2nd Pop Up was ALL GAS!
- Matthew Hicks
- 1 day ago
- 2 min read
This past weekend, I had the chance to run my second pop-up shop at Kicks and Tricks in Rhode Island—and I’m still buzzing from the energy. From the jump, the turnout was wild. People pulled up early, stayed late, and really showed love for the Roxas brand.
Compared to my first pop-up, this one was on a whole different level. I moved more product, made more money, and—most importantly—I walked away with even more motivation to keep building. I’m learning that with every event comes a new lesson, a new connection, and a new door being opened. This wasn’t just about selling merch. It was about building presence, reputation, and community.
One of the biggest wins was seeing how much the brand is starting to resonate with people. I had returning customers pull up rocking old pieces, and new faces tapping in heavy with questions, compliments, and support. The feedback was real and genuine. It reminded me that people aren’t just buying clothes—they’re buying into the story, the energy, and the lifestyle that Roxas represents.
The impact from this event didn’t stop when I packed up. I’ve already been invited to a handful of new pop-up events around New England. From Boston to Providence to Worcester—there’s momentum building. People are starting to take notice, and that means everything to a brand that’s still on the come up.
I see these upcoming events as another chance to sharpen the vision. Each one gives me space to experiment, connect, and evolve. The goal is always to elevate—not just the gear, but the whole experience around Roxas.
If you pulled up to the event, you probably saw the newest drop: the Roxas baseball hats. These are a special one for me. I’ve always been drawn to that clean, classic fitted style—but I wanted to add my own twist. The reaction to them at Kicks and Tricks was crazy. They flew off the table, and people were asking about more colors, more styles, and what’s next.
All of that got me thinking—maybe it’s time to make a serious push in the baseball hat space. There’s something powerful about a fitted hat. It’s more than just an accessory; it’s a statement piece. So now, I’m planning out more designs, more stories behind each hat, and a wider release. This could be a big move for the brand.
Every event like this reminds me that I’m on the right path. The grind is real—but the growth is even realer. I’m learning how to market my brand more effectively: how to set the tone visually, how to engage people authentically, and how to create moments that people don’t forget.
The love I received at Kicks and Tricks was overwhelming in the best way. It reminded me why I started this journey in the first place. I’m grateful for everyone who pulled up, supported, or even just had a convo with me about the brand. Roxas is more than just a clothing line—it’s movement, it’s identity, and it’s just getting started.
Stay locked in. The next chapter’s already loading.
— Team Roxas